Augmented Reality für Kamine

WebAR Erfolgsstory: Glowbus

The result

“Customers have responded very well to AR. Those who are not sure what size they need for their patio/garden now have the opportunity to test before they buy.” – Andy, CMO Glowbus bv

Fireplaces and hearths in 3D and augmented reality

Fire pits and fireplaces are not only useful and keep you warm, but are also a piece of jewellery for the garden or patio. That’s why potential customers spend a lot of time looking for the perfect product. Augmented reality helps enormously during this decision-making process.

The question of whether the model fits in terms of size and design is answered immediately. Customers are often unsure whether they should buy a model and from which supplier, especially when buying online. Potential Glowbus customers can now place the product in their own room quickly and easily with just one click.

AR is also used for fireplaces during customer appointments, whether online or in person. The feature usually impresses the future customer immediately and emphasises Glowbus as an innovative company.

According to Glowbus, customers accepted the feature immediately. Our configurator in particular helps with size selection. Andy was particularly impressed by the quality of the model!

Augmented reality is now being used more and more in the fireplace industry. Our project with Gardomo also demonstrates the effectiveness of this technology.

38

Longer dwell time when AR is used

12

Higher conversion rate

100

Emotional shopping experience

The fireplace industry is being transformed

More and more customers are becoming familiar with AR and expect an immersive shopping experience. This trend is being driven even further by big players such as Amazon and Ikea. Web Augmented Reality can be used to reach a much wider audience as no app download is necessary. This is the only way for Glowbus to utilise this feature.

The popularity of augmented reality in various industries is growing at an incredible rate of almost 20% CAGR. Companies can continue to expect stronger growth from the use of AR for fireplaces as development intensifies, which is a major development not only for large-scale industry, but also for small and medium-sized companies.