{"id":211727,"date":"2021-06-21T10:46:19","date_gmt":"2021-06-21T10:46:19","guid":{"rendered":"https:\/\/demosite.mazing-ar.com\/augmented-reality-im-e-commerce\/"},"modified":"2024-02-08T15:41:58","modified_gmt":"2024-02-08T15:41:58","slug":"augmented-reality-im-e-commerce","status":"publish","type":"post","link":"https:\/\/demosite.mazing-ar.com\/en\/augmented-reality-im-e-commerce\/","title":{"rendered":"Augmented Reality in E-commerce"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

In the world of e-commerce, augmented reality (AR) has proven to be a ground-breaking technology that is revolutionising the way customers shop online. Augmented reality in e-commerce enables consumers to integrate virtual content into the real world and experience products virtually before purchasing. This blog article explores the impact of AR on the e-commerce sector and how companies can utilise this technology to improve their customers’ shopping experience.<\/p>\n\n

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What does WebAR mean?<\/h2>\n

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WebAR is augmented reality without an app. You can find a complete overview of web vs. app AR here<\/a>.
In a nutshell, this means that all experiences can be displayed and experienced entirely via a web browser on a mobile phone, tablet or PC. So you don’t need a separate app download for this.<\/p>\n

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Why do I need AR in e-commerce?<\/h2>\n

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AR helps to increase interest in a brand by providing highly interactive content. You stand out from the competition and offer the customer an unforgettable shopping experience.<\/p>\n

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Product images are pass\u00e9<\/h2>\n

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Static product images like this are boring and not interactive enough.<\/p>\n

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\"Mazing<\/figure>\n

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WebARis the future<\/strong><\/h2>\n

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Dynamic 3D images increase the customer’s interest and increase the willingness to buy. Like here, for example:<\/p>\n

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