{"id":211708,"date":"2022-10-14T07:23:15","date_gmt":"2022-10-14T07:23:15","guid":{"rendered":"https:\/\/demosite.mazing-ar.com\/more-business-visitors-through-augmented-reality\/"},"modified":"2024-01-29T16:16:41","modified_gmt":"2024-01-29T16:16:41","slug":"more-business-visitors-through-augmented-reality","status":"publish","type":"post","link":"https:\/\/demosite.mazing-ar.com\/en\/more-business-visitors-through-augmented-reality\/","title":{"rendered":"More business visitors through augmented reality"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Many retailers are fighting for their business and online retail seems to be growing unstoppably. It is becoming increasingly difficult to get visitors into the shop. But the retail sector must not be allowed to die due to cost structures, jobs and the like! Augmented reality in shops is one way of making a shop visitor more attractive.<\/p>\n

What options are there?<\/h2>\n

Augmented reality<\/a> is already widely used in e-commerce, but AR in shops is rarely considered. In-store experiences, from AR games to virtual fitting rooms, can be a magnet for visitors. Here is an overview of AR projects in the retail sector:<\/p>\n

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1. Gamification<\/h3>\n

If you have a physical shop, an AR game is a great incentive to visit a shop and see what you have to offer.<\/p>\n

To play, we recommend a web solution. All you have to do is scan a QR code and the experience starts on your smartphone.<\/p>\n

AR images then appear on the phone screen, superimposed over the real image of your shop. If you’ve ever played Pokemon Go, you’ll know what we’re talking about.<\/p>\n

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