Augmented reality for office furniture
WebAR success story: Mute Labs
“Mazing has taken our product presentation to a new level. The augmented reality display in the office makes the purchase decision easier” – Conradin Castell, Managing Director of mute-labs GmbH
Soundproof telephone booths and meeting rooms in 3D and augmented reality
Do the telephone boxes and meeting booths fit into the space? How does the sense of space change?
With the Mazing AR solution, office furnishings can be tested live in your own room. This allows users to get an impression of the room effect and the optimum colour combination before they buy. AR office furniture is one of the many applications.
We realised the telephone box and the meeting box for mute-labs. The 360° view directly on the website immediately impresses the customer and also adequately stages the telephone boxes. The even greater advantage, however, is the display in your own office. With one click, the Mazing Web augmented reality software opens and customers can test the models in their own four walls.
The tool is also used for customer appointments, whether online or in person. The feature usually impresses the future customer immediately and emphasises mute-labs as an innovative company.
Augmented reality is now being used more and more in the furniture industry. Our project with Yaasa tables also demonstrates the effectiveness of this technology.
2300+
AR placements
35
Longer website dwell time when AR is used
24
Higher completion rate when AR is used
The revolution in the furniture industry
It’s not that easy to buy new furniture, especially not online. What if they don’t match your other furniture? How can you be sure that this bold colour will look good in your living room? And above all: will this piece of furniture really meet your expectations?
A few years ago, Tim Cook and Gartner predicted that shopping with AR would be a coming trend. They reckoned that over one hundred million customers would use AR for (online) shopping. AR Büromöbel is an example of this today. The coronavirus pandemic and the increase in online shopping have made AR even more important. As our projects with Mute Labs, Yaasa, Aida etc. show, AR is particularly suitable for furniture, office furniture, whirlpools, pictures… In other words, products that people want to see, feel and experience in real life. Thanks to AR, these products can now be presented well and purchased securely online.
