Shopify offers a comprehensive e-commerce platform that helps to start, grow and manage a business. With Shopify, not only large corporations but also small and medium-sized retailers can create online shops and use them to market and sell their products. “1,700,000 retailers worldwide rely on Shopify“. Of course, this also means a lot of competition. It is therefore particularly important to stand out from the crowd. A product presentation with augmented reality for Shopify (AR) is ideal for this.
Why should I use AR for Shopify?
AR allows the customer to place the product virtually in their own environment. The product is literally brought to life. This has numerous advantages:
Visualisation experience for customers
An attractive-looking shop entices customers to enter. It’s the same with an online shop. Augmented reality attracts attention and makes potential customers curious to discover the product. This can also generate numerous new customers. AR offers an interactive experience for the customer, as they can place the product virtually in their own environment and thus immediately come into contact with it and engage with it in depth. Your own environment thus becomes a personal showroom.
Greater customer loyalty and increased customer confidence
The AR visualisation gives the customer a realistic image of the product, which they can view in every detail. This allows him to assess whether the product matches his style. In addition to the appearance, the dimensions of the product are of course also decisive. The virtual placement in the room allows the customer to see whether the product actually fits in their room. The customer can be sure that the product they have purchased meets their expectations. Greater trust leads to increased customer loyalty and repeat purchases.
Lower response rates
Many customers return products because they do not match the description on the Internet. To avoid returns, it is crucial that the delivered product meets the customer’s requirements and expectations. The product description should therefore be very precise in advance. However, some functions are difficult to explain with a description or static display. A detailed 3D model provides clarity here. The customer is informed and can make an informed purchase decision, which significantly reduces returns.
Higher conversion rate
Studies estimate that conversion rates for customers who engage with AR increase by 90% compared to those who do not. Shopify cites even more impressive figures here: “We’ve already seen preliminary signs of this – on some Shopify product pages, 3D models in augmented reality have increased conversion rates by up to 250%.”
Implementing augmented reality for Shopify
If I now want to implement an AR campaign with Shopify, I first need a suitable 3D model. For the media to be displayed correctly, they must fulfil the necessary specifications and, of course, be of high quality. The first step is therefore to create a 3D model that meets the requirements. This can then be integrated into Shopify.
Create 3D models with Mazing
So where do companies get the 3D models they need to create such a campaign? Mazing offers a high-quality and affordable solution here. 3D models can be easily created with Mazing. Our 3D specialists create an optimised virtual image of your product at the highest level and only need simple photos as a template – no professional photos are required. Alternatively, CAD models, dimensional sketches or 3D scans can also be used to create the system. The finished models are perfect for applications such as Shopify.
Integrate 3D models into Shopify with a plugin
Mazing, for example, offers a very simple solution for integrating the 3D / AR application directly into Shopify. Once installed, two buttons appear on the product page. The 3D button, as the name suggests, opens the 3D view, the AR button opens a QR code on the desktop or directly the camera of a smartphone or tablet.
We have tested several integrations to define the most effective embedding. The integration of two buttons as illustrated increases the conversion rate most significantly, but does not distract from the shopping basket.
To integrate AR into Shopify, the MAZING AR plugin must first be downloaded from the Shopify App Store. Die Installation ist völlig kostenlos und kann sogar 7 Tage gratis getestet werden. Hier gehts zum Installationsguide.
If you need support with this, we will integrate the plugin into your Shopify store completely free of charge within 30 minutes.
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Fazit
AR is becoming increasingly important in online retail. According to a 2019 study by Google, 66% of respondents are interested in using AR for their purchasing decisions. This need can be met very well with augmented reality for Shopify. Online shops face the challenge that customers cannot experience a product to the same extent as in a physical shop. This problem can at least be minimised with AR. If the online shop is designed aesthetically and practically with the help of Shopify and Mazing, this will certainly lead to more sales.
