An extension of Amazon’s shopping app, AR View, allows users to virtually place products from the store in their environment. “Augmented reality (AR) is a technology that has been around for several years, but has only recently become popular in online retail. As a seller on Amazon, you should take a very close look at Amazon Augmented Reality View. Here is an overview.
Was ist Amazon AR View?
Customers can use the AR View function on smartphones or tablets to view products from Amazon’s extensive range in their own home, office or any other location as if they were actually there. The device’s camera captures the user’s real environment and then superimposes virtual models of the selected products in real time. This allows customers to get a realistic and interactive idea of how it would look and fit in their own environment before they buy a product. Amazon AR View therefore offers a completely new shopping experience that supports customers in their decision-making and reduces the risk of making the wrong purchase.
The latest feature of Amazon AR View is the virtual shoe fitting. This allows users to try on sneakers virtually – although the function is only available for iOS and the USA for the time being.
How can I benefit from this as a retailer?
Amazon AR View offers retailers many advantages. Firstly, it allows them to display their products in an innovative and appealing way. Retailers can personalise the shopping experience and give customers a better understanding of the products. This can increase customer satisfaction and boost the conversion rate. Secondly, Amazon AR View reduces the return rate for retailers. Customers can better assess whether a product meets their needs if they have the opportunity to test it in their own environment before buying. This reduces the likelihood of inadequate or unsatisfactory purchases and leads to fewer returns.
In addition, Amazon AR View enables retailers to stand out from the competition and present their products in an innovative way, which can lead to an increase in brand awareness and sales.
Source: Amazon
Activate Amazon AR View
It’s pretty easy for retailers to activate Amazon AR View for their own products. To use Amazon AR View, you must complete the following steps:
- Sellers must first ensure that they have a professional seller account with Amazon. Only professional sellers can use Amazon AR View.
- Retailers must then ensure that their goods are suitable for AR View. Not all products are currently compatible with AR View. Normally, items such as furniture, household appliances, electronics, toys and others are particularly suitable for AR.
- Once they have selected the products, retailers must browse the product list in their seller account and select the product for which they want to activate AR View.
- The product information contains a section entitled “Photos and videos”. Retailers now have the option of uploading a 3D model view of their product with AR View. Ensuring that the 3D model meets Amazon’s technical requirements is crucial. We are happy to support you with 3D modelling.
- The retailer must save the information and update the product after uploading the 3D model. Amazon then checks the 3D model.
- AR View is automatically activated for the product as soon as the 3D model has been approved. Customers can then view the product in their environment using the AR View function.
It is important to note that Amazon AR View is currently not available for all categories and marketplaces. Retailers should therefore inform themselves about the current guidelines and availability in order to utilise the function.
Create 3D models for Amazon
To create 3D models for AR View, it is advisable to work with an agency. This usually saves time and money. Mazing, for example, uses AI to create a suitable model for Amazon from 3-5 photos. If you do decide to create 3D models yourself, here is an overview:
- Acquisition of 3D data: There are various methods for capturing 3D data. A 3D scanner can scan a physical object. There is also software and apps that make it possible to carry out 3D scans with a camera or smartphone. Mazing only works with 3-5 photos, and there is no need for a scan.
- The 3D data must be converted into a suitable 3D model after capture. You can use 3D modelling programs such as Blender, 3ds Max and Autodesk Maya. You can edit the 3D model, add texture, customise materials and prepare it for the AR application by using the software.
- Optimisation of the model: The optimisation of the 3D model is crucial in order to load it efficiently and quickly. This includes minimising the number of polygons, removing invisible components and improving the texture resolution. Amazon has specific technical requirements for its 3D models, so it is crucial to check these and ensure that the model meets the requirements.
- Texturing and materials: To create surface details such as colours, textures and gloss, you can use texturing techniques to add realism to the 3D model. You can add materials and change the lighting in the model to achieve an appealing look.
- Exporting the model: Once the 3D model has been completed and optimised, you must export it to the appropriate file format. Formats such as glTF, .obj and .fbx are supported by Amazon.
Here you will find further methods for 3D model creation.
Summary
Amazon AR View is a great way to stand out from the competition, increase conversion rates and reduce returns. The problem usually lies in the creation of the 3D models. But it doesn’t have to be complicated! Simply upload 3-5 photos to Mazing and get perfect 3D models for Amazon.
